More than 1.5 million Russians visited Egypt last year; and the main reason for Egypt gaining this popularity amongst Russian tourists is the easy access to the country, the tourism attaché at the Egyptian embassy in Moscow, Ismail A. Hamid, told APA in an interview ahead of the Moscow International Tourism Exhibition which opens here on Thursday.
The most favoured destinations for Russian tourists in Egypt include Sharm el-Sheikh, Hurghada, Marsa Alam, Taba, Luxor, Aswan, Safaga, Al Ein El Sokhna and Cairo.
The historical relations between the two countries and the fact that Egypt was one of the first destinations that started to receive Russian tourists is also a contributing factor, he said further.
Hamid explained that his strategy for the next five years focuses on fixing another three places in the mind of the Russian tourists to be popular like Sharm El Sheikh and Hurghada. Those three places are Marsa Alam, the northern coast and Taba. The most interesting in those names are the northern coast which is designed to launch a new dimension of expansion for the Egyptian tourism industry for the coming two or three decades.
“Our strategy targets now more the special segments of the tourists as we are now ready to receive the VIP tourists, incentive tourists, spa tourists and sports tourists. And again we offer the traditional tours to Luxor and Aswan with new approaches and new high-end hotels and services,” he said.
Hamid said “it is easy to talk about the historical relations between the Russian market and the Egyptian destination, and it is very hard task because of many factors. The vast Russian market, the huge number of media channels and the huge number of events make it so difficult to choose which of them to use to reach your target. Also, the strong competition in the market increases our need to invent periodically an innovative idea to remain on the top rank in the market.”
KKK/daj/APA
2009-03-17
http://www.apanews.net/apa.php?page=show_article_eng&id_article=91942